Loïc Boisdron
  • Gallery
    • Smart // City Guides
    • Ship2Shore // New Template
    • Touch Table // Multimodal 2013
    • Blend
    • Nelson Bostock // Brand Identity
    • Maverick // Brand Identity
    • Canada Water // Website
    • Channel 4 // 4OD Campaign
    • Vision Express // Swatch
    • Infographic - Warner Bros
    • Nelson Bostock // Group Logo
    • Posters
    • 5✯ Hotel // Menu Design
    • Universal // Facebook App
    • Nelson Bostock // Calendar
    • GDF Suez // Annual Report
  • Contact
  • About Me
  • Resume
  • Smart // City Guides
    Smart, part of the Mercedes-Bez group is a young & urban car brand.
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    I was commissioned by Fever to support a pitch for them. The idea was to create a city guide limited edition across UK main cities that could reflect Smart philosophy.
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    I've designed few covers using strong and bold type contrasting with a light city skyline illustration. A pale and subtle colour palette helped keeping the look & feel simple and elegant.
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    I've also supported Fever in showing how the complete set would look like. The different books displaying the iconic Smart car on the bindings.
    Art Direction, Graphic Design
    2012
  • Ship2Shore // New Template
    The Port of Felixstowe is Britain’s busiest container port and one of the largest in Europe.
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    They have been publishing a quarterly magazine for a few years, related to the Port Activity featuring news and articles. They were looking to re-design a new template that could reflect the strong position of the Port in Europe.
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    I was there from the outset, presenting initial thoughts to the final delivery. From having designed the entire template the client was very satisfied and has started to roll out the new look and feel.
    Art Direction, Branding, Editorial Design
    2013
  • Touch Table // Multimodal 2013
    Multimodal is the UK and Ireland's leading freight transport and logistics exhibition. I've been ask to design by Port of Felixstowe (1st Port of Britain) to design an interactive presentation of the port that could run on a 56 inches touch table. Based on a colour palette that reflects the Port branding I've deigned multiple screens including an "old school" game on a "try to catch the containers" theme. The touch table was a great success on-site.
    Art Direction, UI/UX
    2013
  • Blend
    Self-initiated branding project. Around a logo that I've designed, I've worked on various routes of colours, different media and stationery items that could reflect the brand.
    Branding, Logo Design
    2011
  • Nelson Bostock // Brand Identity
    Nelson Bostock group across its 3 branches: Nelson Bostock, Fever, Things with Wings were updating their brand guideline. They were looking to design a new set of company cards that could look consistent between the 3 brands in a nice package for the main clients or prospects. I've worked on several routes that could work together with a distinctive look and feel tough.
    Branding
    2012
  • Maverick // Brand Identity
    Maverick, London-based ad agency, was looking to refresh their Brand Identity. A logo was signed off and I was then involved from the initial brief for designing new stationery items. I have sourced different images and came up with several design options. One of the route has then been adapted to update the agency website.
    Branding
    2011
  • Canada Water // Website
    Self initiated project. Built around a 1000px responsive grid, Canada Water Website intends to put under the spotlights a London fast developing area. The Design expands around large scale images that I took of the area.
    Branding, Web Design
    2013
  • Channel 4 // 4OD Campaign
    I worked as a designer on a freelance contract for Channel 4. 4OD is Channel 4's Video On Demand service. I've been briefed for a new campaign that would highlights the benefits of 4OD to catch up with famous in-house programs. I worked on different creative routes using the Channel 4 guideline.
    Advertising
    2011
  • Vision Express // Swatch
    Vision Express (a leading UK opticians) wanted to create a sales tool that could help practitioners to choose the right product for the right patient. I designed it from the initial brief and then artworked the first cards. I sourced the image for a simple and effective cover.
    Graphic Design
    2011
  • Infographic - Warner Bros
    Design suggestion for Warner Bros based on a survey. The infographic here attempts to understand why people lie about seeing classic movies (including Casablanca). I designed the infographic from scratch.
    Graphic Design, Web Design
    2012
  • Nelson Bostock // Group Logo
    Nelson Bostock needed a logo that could reflect its 3 divisions. I designed a ribbon that could link the 3 identities enhancing the group identity.
    Branding, Logo Design
    2012
  • Posters
    Personal works that has been published on Gestalten, a major graphic design focused website.
    Art Direction, Graphic Design
    2012
  • 5✯ Hotel // Menu Design
    Montcalm is a 5 stars hotel based in central London. Their restaurant "The Crescent" needed a new menu for their afternoon tea. I've been involved from the initial brief. The high standard of this hotel is reflected in the simplicity of the design. The typography and the choice of famous quotes gives this booklet a sense of luxury.
    Editoral Design, Art Direction
    2011
  • Universal // Facebook App
    Nelson Bostock wanted to launch a Facebook App around the DVD release of Lorax The Movie (© Universal). I've designed the App from the initial brief. During 2 weeks 1.850 "likes" were converted into 185 trees planted across the UK.
    Web Design
    2012
  • Nelson Bostock // Calendar
    Monthly wall calendar for Nelson Bostock Communications.
    Art Direction, Graphic Design
    2012
  • GDF Suez // Annual Report
    GDF Suez S.A. is a French multinational energy company which operates in the fields of electricity generation and distribution, natural gas and renewable energy. I was involved in this project in updating graphically the previous reference document. Colours, fonts and layout were changed to get a clearer and more elegant document.
    Graphic Design
    2011
All works © Loïc Boisdron 2011.
Please do not reproduce without the expressed written consent of Loïc Boisdron.